July 28, 2021

Sankei Digital Renews Exclusive Strategic Partnership With Teads Japan To Drive Business Growth

TOKYO, July 28, 2021 – Today, global media platform, Teads K.K. (Japan Branch: Minato-ku, Tokyo) and SANKEI DIGITAL Inc. (Headquarters: Chiyoda-ku, Tokyo) have announced the signing of their exclusive strategic partnership to deliver inRead advertising.

Sankei has been integrated with Teads for over 7 years, leveraging their suite of publisher tools and user-friendly formats, notably inRead video and display. The partnership has continued to develop and, in 2021, a long-term contract to exclusively deliver inRead ads to in-article placements across Sankei’s titles was signed. This next stage looks to strengthen and deepen the relationship, as Sankei looks to continue to promote higher value initiatives and new products to help the company further drive business performance.

The partnership covers a raft of titles with Sankei’s portfolio, including The Sankei News, iza, Sanso, zakzak and SankeiBiz.

Hiroshi Miyamoto, Executive officer Business Management, Sankei Digital said:

We established an exclusive, strategic partnership for multiple years with Teads to monetize outstream video advertising across SANKEI DIGITAL Inc’s media. We very much understand Teads’ first-class creativity and technology enables users to enjoy interactive & comfortable experiences through inRead formats. Under the acceleration of our digital transformation, we hope that this initiative will realize even more fulfilling video ads, which will be highly satisfying for advertisers and useful information for users.

Eric Shih, Chief Supply Officer, Teads said:

We are honored and proud to renew our long-standing, 7 year partnership with Sankei, one of the largest and most premium news and digital publishers in Japan. We continue to execute on our global goal of “empowering media” in 2021, by funding quality journalism and premium publishers with substantial advertising revenue. Our long-term relationship with Sankei is a testament to Teads not only as a trusted partner but also as a core monetization provider. We look forward to further collaboration with Sankei to support the growth in their digital business and opening new opportunities with our Teads for Publishers Suite.

Established in November 2005. Manage media outlets used by a very large audience every day, including Sankei News and SANSPO.COM. In addition to news outlets that deliver content from Sankei Shimbun, we edit and produce other original content and provide monetization and subscription services.

The Sankei News
What is happening in Japan and the rest of the world right now? We don’t just deliver the latest news across a variety of genres as it happens—we also offer in-depth articles and commentary that answer our readers’ questions of “Why?” and “What?”

In addition to original contributions from Sankei Digital, this site posts news from a variety of media outlets such as Sankei News, Sanspo, and zakzak. Users can quickly view the news and topics that interest them.

The information we provide spans a wide range of topics such as baseball, soccer, and rugby; arts and entertainment; and corporate news. It is packed with breaking news that other media outlets are unable to obtain.

The official site of Yūkan Fuji, zakzak helps office workers relax on their way home, while offering inside scoops that can’t be written about in the general press. Features a ton of info about the health, medical care, and gourmet food topics of interest to the second generation of baby boomers!

SankeiBiz is a comprehensive site for business and financial information. It targets business people in the 35–50 age group who are actively working to improve their jobs and careers. Learn about the latest technology, startups, and work styles!

About Teads
Teads operates a leading, cloud-based, end-to-end technology platform that enables programmatic digital advertising across a global ecosystem of quality digital media. As an end-to-end solution, Teads’ modular platform allows partners to leverage buy-side, sell-side, creative, data and AI optimization technologies.

For advertisers and their agencies, Teads offers a single access point to buy the inventory of many of the world’s best publishers. Through exclusive global media partnerships, Teads enables advertisers and agencies to reach 1.9 billion unique monthly users* in brand safe, responsible advertising environments, while improving the effectiveness and efficiency of digital ad transactions.

Teads partners with the leading marketers, agencies and publishers through a team of 800+ people in 26 countries.

*Global reach as of April 2021


Teads Japan, Marketing & Communications Team/ 吉田 乃奏實(よしだ のぞみ)
marketing-jp@teads.com / 03-6206-6920

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