Quesada Chats Viewabilty + Growth at Cannes
Amidst the whirlwind of the panel chats, round table discussions, and networking parties at this year’s Cannes Lions Festival, our CEO + Co-founder Bertrand Quesada sat down with Andy Plesser of Beet.TV. In his interview, Quesada addressed Teads’ remarkable global growth, as well as its top differentiator in today’s crowded ad tech market: our 100% viewable video advertising solutions.
Many of today’s major media companies, Quesada explains, are rejecting third party verification integrations, leaving advertisers uncertain about the accuracy of their campaign reporting. On the converse, Teads embraces third party verification platforms. This practice, Quesada continues, assures marketers that their ad’s viewability metrics are in line with a better developed industry standard, and ultimately cultivates a ‘healthier eco-system.’ Brands and agencies deserve to fully understand whether or not their ads are viewable. For further insight on the matter, we invite you to enjoy Quesada’s interview in full: