More Transactions on Smartphones Means More Attention to Mobile
Advertisers want their campaigns to be front and center of where their audiences are. In today’s digital world, individuals of all ages, from millennials to baby boomers, are not without their always-on mobile devises. With this understanding, it comes as no surprise that on Monday eMarketer released an article, reporting that ecommerce’s overall transaction rates are rising across smartphone and mobile devises.
While online consumer purchasing paths are still largely dominated by desktop and laptop screens, eMarketer analysts apprised how consumer shopping behaviors is rapidly trending in favor of smartphones.
Compared to the same time last year, the average order value of a smartphone purchase has increased by an impressive 10.4% in Q1 of 2015. Even more eye-popping is how revenue earned per visit across smartphone devises increased by 147% within that same duration.
More and more data continues to crop up, citing how users are turning to their mobile devise for media, news, insights, and social content. Just last week, Google said that the majority of its searches are now conducted on mobile devises, rather than desktop.
Knowing how your targeted audience is spending time with media is key to developing a killer marketing strategy. This explains why, as mobile usage continues to rise, advertisers are respectively following suit. United States ad spend “jumped” by 76% this past year, and by 2019 mobile advertising spend is projected to hit $105B.
An effort to optimize our advertiser and agency clients’ mobile reach, our team at Teads recently rolled a mobile SDK, bringing outstream formats to tablets and smartphones. Now video ad campaigns can not only run across mobile devises, but also appreciate all of the targeted and brand-safe bonuses of Teads’ in-view formats.
Leaning into the conversation, Teads recenetly participated in IAB UK’s Mobile Engage 2015: The Connected Future. Stay tuned for more highlights and takeaways from that!