Once again, Teads is making a splash at dmexco this year with a killer booth and great thought leadership content.
We kicked things off with a great session from Todd Tran, Teads’ Global SVP of Programmatic, which explored how to bring premium inventory into the programmatic world.
We ended the day with cocktails, canapés and networking at our amazing stand located at Hall 7, C021 D020.
Join us on September 15th for another thought-provoking session from our Executive Chairman, Pierre Chappaz, titled Ad Blocking: Brilliant or Big Fail?
Ad blocking is softly killing the publishing industry: nearly $39 billion in revenue is expected to be lost by 2020. Now the industry is facing the question whether it’s the creative and better understanding of the customer’s needs that has to change, or the business model that still often doesn’t charge the consumer for content.
In relation to those questions, panelists from Teads, Google, WFA, MediaCom, Sourcepoint and AdExchanger will discuss whether ad blocking is a trend that’s here to stay or whether perhaps it’s becoming a business model of its own rather than primarily serving the user.
Check out some pictures below of Teads’ time at dmexco so far!