In just one week Ad Week Europe returns to London for another jam-packed week of speakerships, panels and parties.
Teads are hosting a panel session on Thursday 21st April where we will be discussing ‘The Power of Native Video’ with a host of industry experts. Taking place at 3.45pm on The Guardian Stage, hear from representatives from publishers, agencies and brands about the benefits of native video and how to be a part of the industry’s biggest trend.
Our own ad blocking research found that native video formats were a preferred format, with users considering them less intrusive and more relevant. Both buy- and sell-side firms felt that native video advertising would be a more common part of their media mix in future. 77% of advertisers and 70% of agencies agreed with this sentiment, providing evidence that this format is set to see further growth – with Teads pioneering this innovation.
During this panel we’ll be cutting back the jargon and speaking plainly about the current video landscape, covering creativity, user experience and ultimately the true power of native video.
Joining Justin Taylor, UK Managing Director of Teads will be experts from across world of media, including:
– Celine Saturnino, Head of Media Operations at Total Media
– Jo Moore, WW Brand Director at Lenovo
– Nigel Gilbert, VP Strategic Development EMEA at AppNexus
– Jeff Moriarty, CDO at Johnston Press
– Jamie Toward, Managing Partner Content at Karmarama
Attendees of Ad Week Europe are encouraged to register for this session online as spaces are strictly limited. We look forward to seeing you there!