Launching the world’s first 360-degree outstream video ad format

Bertrand Quesada, Co-founder & CEO

We’re extremely excited to announce that this week at Teads we have launched inRead 360 – the first 360-degree outstream video ad format in the world.

Bertrand Quesada, Co-founder & CEO

Bertrand Quesada, Co-founder & CEO

We believe that 360° video offers the most interactive and immersive experience for consumers. Engagement is encouraged and the user is in complete control as they interact with the creative from different angles, either by moving their mobile or clicking and dragging the ad on desktop.

With comScore research indicating that ads which appear in premium content are 67% more effective, advertisers will benefit from lifts across the purchase funnel with the addition of inRead 360 to our suite of outstream formats.

As our CEO, Bertrand Quesada stated: ‘This is automated technology at its best, showcasing how innovation can bring creativity to life, and we’re truly excited to be at the forefront of this trend.’

Available both direct and programmatic, inRead 360 retains all of the classic inRead’s features including 100% viewability.

For more information on how to benefit from this industry-first format, get in touch with your sales rep or contact