IAB recognises outstream advertising
Outstream video advertising has been recognised by IAB UK as its own distinct category in its latest digital ad spend survey. The report, which takes place twice a year, surveys major media owners in the UK. The data is used to measure the size of the digital advertising market in the UK and we can’t wait to see how outstream will grow. Take a look at this video to see the changes in digital during the last 10 years.
The inclusion of outstream / inRead in the survey is an acknowledgment that outstream is an established format and industry term.
Outstream video advertising offers a great deal for publishers, advertisers and users alike. For publishers, it offers the opportunity to monetise their editorial content, without the need to create costly video footage. For advertisers, they can be secure that their carefully crafted creatives are appearing in premium environments. For users, their experience is at the forefront, it’s disruptive, never interruptive. Ads are skippable from the first second and they are never forced to watch videos they don’t want too.
With the launch of inRead for iOS mobile web, Teads can offer outstream advertising across all devices. We continue to be at the forefront of innovation and we’re very pleased to have championed outstream from the outset, most recently in our Outstream Summits which were held in New York, London and Paris earlier this year.
Justin Taylor, UK MD of Teads said: “It’s fantastic to see outstream recognised as a distinct format within the IAB’s ad spend study. Outstream formats such as inRead allow video advertisers unique access to premium environments but also gives publishers another way to support their expert online editorial content commercially. We’ve always believed outstream formats are vastly different to instream and we’re pleased to see the IAB acknowledging it. We look forward to seeing the spend results in the next report.”
This is a great recognition for Teads and for outstream and we’re excited to see where it will grow from here!
Read the full press release here.