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Highlights of our Global
Joint Business Partnership
Teads delivered for Heineken in 2021:
- 700+ assets optimized for mobile
- $1.5m worth of creative work
- +31% brand uplift vs original
See below some great case studies in video:
Case Study: Heineken - EHR Campaign 2021
Case Study: Edelweiss - Virtual Atelier
Case Study: Strongbow - Virtual Atelier
After an incredible 2021, Teads and Heineken take our Partnership to new levels in 2022
2021 - A year to celebrate
Last year was a pivotal year in the Global Heineken & Teads partnership, with a 120% increase in media investment.
This success is driven by the shared goals and strong partnership we enjoy, which will grow further in 2022, driven by creative innovation and great media solutions.
Our Partnership highlights:
- Teads optimized “Enjoy Heineken Responsibly” global campaign driving unprecedented Brand Lift Survey results, beating all Heineken and Beverage benchmarks within Teads
- Heineken was the #1 advertiser at the Teads Beverage Creative Awards 2021 - taking home wins for multiple brands across all categories
- Creative collaboration soared with over 700 optimized creatives across all OpCos
- Heineken embraced data solutions and started their Cookieless journey with an award winning test in Mexico + 2 other Cookieless tests
- Measurement peaked with more tests than ever – 42 Brand Pulses in total
2022 - Driving brand growth through Creative Excellence
Our ambition is to continue our collaboration with the Global Heineken team pushing the boundaries of creativity and reaping the benefits of the JBP like never before. We will help Heineken “Transform Brand Building” and become more relevant for Gen X / Z audiences by harnessing our quality reach and targeting solutions, coupled with a greater push on creativity.
The partnership will enjoy stronger support than ever at both global and local levels:
- New Global Creative Director to help raise the bar on global campaigns.
- New Global Client Marketing team to help create & share more cases.
- More local support than ever – we are doubling our client-facing resources.
Heineken are a priority partner for new initiatives and pioneering opportunities:
- New Betas: New Attention Studies for brands + CTV / in-app inventory.
- Advertising Responsibly: Teads have a commitment to support increasingly important topics such as sustainability, quality journalism, and CSR initiatives.
We will be rewarding growth with significant value; starting at a minimum of 30% excluding TAM savings:
- Media Added Value: Increased % MAV in all tiers, New Market Incentives to boost trial.
- Strategic Benefits: Increased across all elements in line with Tiers and aligned with plans.
Get in touch
Reach out to Pablo Galiana to find out more about how to achieve further success in 2022
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