Global Automotive Study.

Consumer Trends
Shaping EV Purchases

Discover automotive consumers‘ knowledge, attitudes, preferences and behaviours towards EV across 8 markets.

Purchasing behaviour and the role of advertising
Knowledge and attitudes towards electric/hybrid
Impact of the pandemic on attitudes to auto
Global study ran across 8 countries and 1,900 automotive consumers, to unveil consumer trends driving EV purchases
Environmental consciousness is the top driver to purchase an electric vehicle in EMEA, whereas North American consumers are primarily motivated by fuel savings.
0%
of first time EV buyers said a brand’s website had increased in importance during the pandemic for researching their purchasing decision.
0%
Additional survey showed that an incredible 89% of automotive intenders are aware of chip shortages and their impact on purchase. Learn more
Automotive Study
A study powered by Teads Intelligence and

Discover the study in other markets

US

CA

MX

FR

DE

UK

IT

Discover the global results in other languages

ES

JP

KO

BR

PL

Contact our automotive team
to learn more automotive@teads.com

Download a summary of the Global Study