DPS Vail: Into the Future of Programmatic Video
Teads is heading to Vail once again for Digiday’s Publishing Summit!
This year it is all about finding the money in distributed publishing. Facebook and Google are now attracting up to 85 percent of new ad spending. At the same time, these platforms and others like Snapchat have become media outlets of their own. For publishers, the question isn’t whether to publish on platforms but how to do so in a profitable, sustainable way that allows them to retain overall control of their strategies.
On Wednesday, March 29th, the industry’s top publishers are coming together to discuss the challenges facing publishers in the platform era.
Join Teads’ CMO, Rebecca Mahony at 11:30 AM on day 2 as she provides insight into what’s driving programmatic video investment and how new metrics will guide its future and drive further growth.
Here’s an inside look at a few key takeaways from the state of the industry research, Into the Future of Programmatic Video:
- Demand for programmatic video advertising is increasing
- Growth in programmatic video investment faces transparency and measurement challenges
- A new generation of advanced metrics will drive higher programmatic value including viewability, user experience, and content quality
- Brands look to a future of advanced formats and dynamic targeting to increase programmatic value
Contact firstname.lastname@example.org to schedule a meeting with a member of our team today!
Check out the full agenda here.