That’s a wrap – Cannes Lions 2016 is over! The almost 15,000 delegates have left and the yachts are beginning to set sail.
And what a week it’s been; from brunches, to parties the event delved into all things innovative in the advertising ecosystem. We joined discussions on our yacht hosting many thought provoking Teads Salons, each crunching some of the crucial issues facing advertising.
The first salon saw our VP Research & Insights, Caroline Hugonenc present Teads latest research study, after a continual few weeks of insights surrounding mobile video. The session highlights key discoveries from both our eye-tracking research (see press release here) and our newly announced mobile video format insights, comparing square, vertical and landscape engagement.
Our Teads Salon for publishers was held on Wednesday morning. Joined by panellists from Mashable, Time Inc, Les Echos (and more) it began with an introduction by our co-founder, Pierre Chappaz and followed with a panel discussion on the business model challenges that the publishing world are facing. Of particular hot discussion was the benefits of going ‘off-platform’ such as using Google’s AMP and Facebook’s Instant Articles to distribute their content.
This was followed by a Teads Salon held in collaboration with Marketing Week, where attendees listened to a discussion on ‘Gen Z’ by representatives from IAB UK, Spotify and LinkedIn. They focused on what makes this age group unique and what way is best to ensure they remain engaged in advertising to stem the tide of ad blockers. Keep an eye out for the next issue of Marketing Week to see the full write up.
On Wednesday night we were host to one of the biggest parties in Cannes. We were lucky to be joined by music legends Rev Run and DJ Ruckus who got the party going with an amazing set on our packed boat. Check out the teaser video here!
All our photos from Cannes are on our Facebook page and we’ll be posting more videos and insights in the coming days.
See you next year Cannes!