Results
Source: Teads Internal Data & Moat Viewability, US Q2 2019
To apply contextual targeting through Teads’ self-service ad platform.
Case Study: ASICS
Teads helps ASICS reach more people and drive better KPIs
Retail & Performance
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Background & Objective
Teads ran a head to head test for ASICS for Deal ID vs. Teads Ad Manager. Teads Ad Manager allows clients to buy guaranteed viewability on a per-second buying model for both video + display.
The goal of the test was to see performance for Teads Ad Manager.
The goal of the test was to see performance for Teads Ad Manager.
Solution
Teads ran two campaigns on a CPCV on Teads guaranteed performance, increased AV and minimized ad spend waste with cost efficient bid raises.
Buying On Viewable CPMs Levels The Playing Field Across Programmatic
Teads is a strategic partner for delivering business results.
Philip Bryant
Sr. Marketing Manager, ASICS North America
“ASICS has seen very strong viewability with Teads thus far, and we’re looking forward to using the new vCPM buying model, which should guarantee an even greater level of performance for our campaigns.”
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Products used
The outstream solution for brands: a user-first ad experience, viewable by design, powered by premium content.
To optimize existing creatives, based on Creative Lab insights.
To understand the emotional reactions of a panel using facial coding test.
To understand comparative creative performance against key campaign KPIs.
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