Case Study: Absolut Extrakt
TEADS AND PERNOD RICARD:
STRATEGIC PARTNERSHIP FOR INNOVATION
Optimizing engagement to generate conversions across platforms
Teads created the perfect recipe for the launch of Absolut Extrakt in Brazil. By implementing an AR experience and integrating WhatsApp and Rappi platforms, consumers could interact with the brand, learn how to prepare drinks, share recipes and order a bottle through delivery.
Background & Objective
Pernod Ricard partnered with Teads to launch Absolut Extrakt in Brazil by providing a remarkable, consumer-centric ad experience that reflects the exclusive value proposition of the product.
Teads delivered the campaign in two phases. First, users were impacted with an interactive ad using AR. During the second phase, they were retargeted and impacted with ads optimized by Teads Studio which encouraged them to share recipes via WhatsApp and order a bottle of Absolut Extrakt via Rappi.
An innovative solution for an innovative product
Teads is a strategic partner for delivering business results.