Test your expertise

How much do you really know about Attention?

Are you measuring what matters? Whether this is the first time you’ve heard of it, or consider yourself an attention expert, Teads’ Attention Economy Quiz will help you evaluate what steps you can take to make the most of your brand’s messaging.

Choose one option

Correct

Impressions can sometimes be missed by the user. Viewabilty aims to track the chance of those impressions being seen, but attention tracks those impressions more accurately by selecting only those that can actually be seen by users.


Incorrect

Impressions can sometimes be missed by the user. Viewabilty aims to track the chance of those impressions being seen, but attention tracks those impressions more accurately by selecting only those that can actually be seen by users.


Choose one option

Correct

Attention actually predicts outcomes 3x better than viewability can!


Incorrect

Attention actually predicts outcomes 3x better than viewability can!


Choose one option

Correct

Slow scrolling while reading content is a known indicator of high levels of attention in users. Slow scrolling media and the quality of the media environment from Teads publishers drive high time in-view and engagement with the contents of the ad.


Incorrect

Slow scrolling while reading content is a known indicator of high levels of attention in users. Slow scrolling media and the quality of the media environment from Teads publishers drive high time in-view and engagement with the contents of the ad.


Choose one option

Correct

When a user chooses to watch an ad, they’re showing clear interest and giving more of their undivided attention to it. Teads understands the importance of this and promotes the use of optimized ads that let the user opt-in, in turn giving advertisers a higher chance of brand permanence and action.


Incorrect

When a user chooses to watch an ad, they’re showing clear interest and giving more of their undivided attention to it. Teads understands the importance of this and promotes the use of optimized ads that let the user opt-in, in turn giving advertisers a higher chance of brand permanence and action.


Choose one option

Correct

All of the reasons mentioned give ads shown in the right context higher memorability!

Incorrect

All of the reasons mentioned give ads shown in the right context higher memorability!

Choose one option

Correct

Being in full view doesn’t necessarily mean you’re getting the user’s full attention. Users could still be subject to distractions or choose not to look while an ad plays.


Incorrect

Being in full view doesn’t necessarily mean you’re getting the user’s full attention. Users could still be subject to distractions or choose not to look while an ad plays.


Choose one option

Correct

⅔ of media effectiveness is driven by the quality of the creative. Clever, innovative, high-quality ads will always drive attention and have a higher chance of remaining in users’ minds.


Incorrect

⅔ of media effectiveness is driven by the quality of the creative. Clever, innovative, high-quality ads will always drive attention and have a higher chance of remaining in users’ minds.


Choose one option

Correct

The most efficient way to optimize an ad to fit mobile environments is to choose the moments of the creative that work the most, and prioritize branding upfront and throughout, which leads to more ad recall and brand linkage.


Incorrect

The most efficient way to optimize an ad to fit mobile environments is to choose the moments of the creative that work the most, and prioritize branding upfront and throughout, which leads to more ad recall and brand linkage.


Choose one option

Correct

Teads actually performs better than social media. Most social media users only see the beginning of an ad, with about 60% skipping it after 3 seconds, 80% after 6 seconds, and almost nobody watching until the end.
With Teads’ inRead placement, 75% continue to watch the ad after the first 3 seconds, about 50% watch half, and a third watches until the end.


Incorrect

Teads actually performs better than social media. Most social media users only see the beginning of an ad, with about 60% skipping it after 3 seconds, 80% after 6 seconds, and almost nobody watching until the end.
With Teads’ inRead placement, 75% continue to watch the ad after the first 3 seconds, about 50% watch half, and a third watches until the end.


Select all that apply

Correct

Teads’ studies on user attention have shown that there’s more to capturing attention than just occupying more viewable real estate. There are 4 main drivers of attention which brands need to account for: the quality of the media, the experience the user has with the ad, the impact of the creative and whether or not the context is relevant to the message.


Incorrect

Teads’ studies on user attention have shown that there’s more to capturing attention than just occupying more viewable real estate. There are 4 main drivers of attention which brands need to account for: the quality of the media, the experience the user has with the ad, the impact of the creative and whether or not the context is relevant to the message.


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