Advertising Week Recap
In the heart of New York City, IAB MIXX and Advertising Week AWXII brought together the best and brightest in the industry to discuss new ways to drive the advertising business forward and influence the global media industry. Here is a quick recap of what Teads was up to at these events.
IAB MIXX: It’s About the User, Dammit!
When it comes to measuring the success of a campaign, the industry looks to impressions, click-throughs, and completion rates, but what do performance metrics really add up to if the secret sauce is overlooked or (worse) missing from the recipe entirely? Teads’ workshop at IAB MIXX was hosted by our President, Jim Daily and featured Christopher Guenther, VP, Business Operations at Hearst Magazines International and Jeff Liang, SVP, Digital Lead at Samsung US. In a standing-room only session, these gentlemen explored how to optimize user experience while strategizing the release of engagement-driven campaigns. The workshop was a huge success and ended with a lively Q&A.
Campaign US took to the streets and venues around Advertising Week to ask attendees for their views on one question – “where is the next big disruption coming from?” Our CEO, Bertrand Quesada stated, “The next big disruption is coming from Teads, helping publishers raise their video inventory, helping brands make sure videos are viewable and watched to the end with in a premium environment at scale.” Watch the video here.
WebMD and LinkedIn Interviews
On day three of Advertising Week, Bertrand Quesada was interviewed on the WebMD stage and at the LinkedIn Hub. “What is even more important is the user experience. Traditional video ads in video content force users to watch an ad, we don’t like to be force” Quesada stated on the WebMD Stage. Quesada continued to discuss native advertising, mobile, ad blocking, and the user experience at the LinkedIn Hub where he said, “If you don’t want users to install ad blocking you need to make sure videos are skippable from the first second and that the video is inserted inside the feed.” Watch the WebMD and LinkedIn Hub videos here.
Data Congress: Going Vertical-Keys To Video Success
Teads wrapped up the day with Bertrand Quesada speaking on the Data Congress: Going Vertical – Keys To Video Success panel along side speakers from Facebook, Yahoo, YouTube, and RhythmOne, and moderated by Tania Yuki from Shareablee. Quesada said that he is happy to see people are conscious to the fact that majority of the current video ads are not viewable, and they need to be in a healthier space. He believes the future is in the format of ads and the creative, and hopes that all agencies will agree to not force users to watch ads. Watch the panel session here.
Overall, it was a very exciting week for Teads and we look forward to continuing the conversation at next year’s Advertising Week!