#viewability is a huge issue: 56.1% of ads served…

Share:

Blog
>
#viewability is a huge issue: 56.1% of ads served…

#viewability is a huge issue: 56.1% of ads served on Google were never seen as they were outside the browser window http://t.co/74fn2mTgLE

Teads FR (@TeadsFR)December 05, 2014

Google Just Admitted More Than Half Of The Ads It Serves Are Never Seen

Online ad viewability is a hot topic in advertising right now, as marketers are becoming more aware (and concerned) that many of the ads they buy online are never actually seen by people. Advertisers are also shifting to pay only for ads that have actually been viewed, as opposed to those that are just being blindly served.

http://uk.businessinsider.com/google-display-ad-viewability-study-2014-12?r=US#ixzz3KvHRMDre

News

Share this post:

More from Teads

News ·

What does iOS 14.5 mean for advertisers?

This week, Apple announced it’s latest update; iOS 14.5, that will require all apps to request the user’s permission in order to track them. It…

On April 22, 2021·

News ·

Teads consolidates its media portfolio in Latin America

Teads has been chosen as the exclusive outstream monetization partner for some of the most renowned and far-reaching publishers in Latin America. Therefore continuing to…

On April 6, 2021·

News ·

Announcing our partnership with NewsGuard

As an exciting step forward in our mission to support a trusted media ecosystem, Teads is proud to announce a new partnership with NewsGuard, an…

On March 31, 2021·

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.

Necessary

Always Enabled

Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.

Cookie	Duration	Description
cookielawinfo-checbox-analytics	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-necessary	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
viewed_cookie_policy	11 months	The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.

Analytics

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.

Cookie	Duration	Description
__hssc	30 minutes	Cookie is placed by HubSpot. This cookie keeps track of sessions. This is used to determine if HubSpot should increment the session number and timestamps in the __hstc cookie. It contains the domain, viewCount (increments each pageView in a session), and session start timestamp.
__hssrc	It expires at the end of the session.	Cookie is placed by HubSpot. Whenever HubSpot changes the session cookie, this cookie is also set to determine if the visitor has restarted their browser. If this cookie does not exist when HubSpot manages cookies, it is considered a new session.It contains the value "1" when present. It expires at the end of the session.
__hstc	13 months	Cookie is placed by HubSpot. This cookie keeps track visitors. It contains the domain, utk, initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session).
_fbp	3 months	Cookie is placed by Facebook to store and track visits across websites.
_ga	2 years	This cookie is installed by Google Analytics. The cookie is used to calculate visitor, session, campaign data and keep track of site usage for the site's analytics report. The cookies store information anonymously and assign a randomly generated number to identify unique visitors.
_gat_UA-63787272-7	1 minute	This cookie is installed by Google Analytics. The cookie is used to store information of how visitors use a website and helps in creating an analytics report of how the website is doing. The data collected including the number visitors, the source where they have come from, and the pages visted in an anonymous form.
_gid	1 day	This cookie is installed by Google Analytics. The cookie is used to store information of how visitors use a website and helps in creating an analytics report of how the website is doing. The data collected including the number visitors, the source where they have come from, and the pages visted in an anonymous form.
fr	3 months	Cookie is placed by Facebook to Enable ad delivery or retargeting.
hubspotutk	13 months	Cookie is placed by HubSpot. This cookie keeps track of a visitor's identity. It is passed to HubSpot on form submission and used when deduplicating contacts. It contains an opaque GUID to represent the current visitor.
Teads Pixel		Teads pixel is placed by Teads to store and track visits across our website.