Yesterday, mobile software and advertising technology firm, PadSquad, officially announced its partnership with us. They will be offering Teads’ inRead® format across all of their publishers’ websites.
Daniel Meehan, founder & CEO of PadSquad, explained that understanding how people utilize their mobile devises is key to delivering successful campaigns. Pairing that knowledge with native, non-intrusive advertising, like inRead®, is the perfect formula for “an effective marketing strategy.”
By partnering with Teads, Meehan adds, advertisers can “better communicate with their mobile audiences,” and PadSquad’s publishers are presented with another “premium mobile monetization solution.”
Approximately 50 million people in the U.S. now watch video on their mobile phones. Fifteen percent of all online video hours globally are viewed on tablets and smartphones.
“We are thrilled by Teads’ newly sealed partnership with the mobile experts at PadSquad,” our North American General Manager, Jim Daily, commented. This announcement marks just the beginning of the good things to come for media professionals in 2015, and beyond.