Pour VAN a interrogé plusieurs CEO d’entreprises technologiques du secteur sur ce qui devrait se passer en 2015 pour le marché de la publicité TV et de la publicité vidéo. Voici ce qu’il faut en retenir : Pierre Chappaz, Co-fondateur et Président Exécutif de Teads – Les recherches actuelles démontrent que 70% des publicités vidéo ne sont pas visionnées.
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