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December 3, 2014

Définition du RTB afin de comprendre exactement…

Définition du RTB afin de comprendre exactement ses principes… http://t.co/8BLcdNq3mC

Teads FR (@TeadsFR)December 03, 2014

Le RTB, le real-time bidding: quand la technologie réinvente la publicité

On entend parler de plus en plus ces dernières années du cette révolution technologique qui transforme la façon dont on va acheter des espaces publicitaires. Mais ces 3 lettres ont aussi la grande capacité à faire planer un grand flou – un brouillard californien – autour de ceux qui les entendent pour la 1ère fois.

http://siecledigital.fr/2014/10/rtb-real-time-bidding-jusquou-va-t-il-revolutionner-lachat-media/

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Définition du RTB afin de comprendre exactement…

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